Los Angeles Lakers
Visit Nayarit furthers US sport push with Lakers
Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
Crypto.com shutting part of business, won’t affect LA arena
Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
LeBron James’ historic moment draws record engagement
Record numbers of viewers watched Los Angeles Lakers star LeBron James become the National Basketball Association's all-time leading scorer with 38,388 points and counting during the Lakers-Oklahoma City…
Crypto.com Arena announces extensive renovations
Anschutz Entertainment Group has announced a “nine-figure investment” in large-scale improvements and property upgrades at Crypto.com
Boehly: Chelsea FC pursuit follows big brand-focused strategy
American investor remains on the hunt for 'structural advantages'
Lakers, James remain atop NBA merchandise sales rankings
Los Angeles team retains popularity with fans despite on-court struggles
Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio
The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.
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Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
Lakers sign sports drink partnership with BioSteel
The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade
Walter, Boehly close on purchase of minority Lakers stake
Dodgers investors formally gain shares in popular NBA franchise
Dodgers investors Walter, Boehly acquire Anschutz’s minority stake in LA Lakers
Los Angeles Dodgers investors Mark Walter and Todd Boehly have acquired Philip Anschutz's 27 per cent stake in the National Basketball Association's Los Angeles Lakers, according to multiple reports
Lakers sign Staples Center lease extension stretching to 2041
NBA team to remain long-term at AEG-owned venue in downtown LA
Hulu to broadcast nine-part original Lakers docuseries
Fuelled in part by last year's historic success of The Last Dance, an expansive nine-part original docuseries focused on the National Basketball Association's Los Angeles Lakers is slated to appear on…
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Hyperice brings in Lakers as first NBA team partner
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers
Lakers sign up Sportfive to secure jersey patch sponsor
The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
LeBron James criticizes plan to hold NBA All-Star Game amid pandemic
LeBron James, arguably the National Basketball Association's most high-profile and influential player, has criticized the league's plan to hold an All-Star Game amid the Covid-19 pandemic