Major League Baseball
Strauss sets first with MLB helmet sponsorship
German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe.
MLB season set to open in Japan for first time in six years
Sadayuki Sakakibara, commissioner of Japan’s Nippon Professional Baseball, has revealed that the opening games of next year’s Major League Baseball season will be held in the country.
New York Life adds MLB, US Soccer to sponsor portfolio
Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.
Mets, Phillies to contest MLB London Series in 2024
Major League Baseball will return to London next year for a two-game series between the New York Mets and the Philadelphia Phillies, it was announced today (Friday)
MLB ‘to begin 2024 season in Seoul’, Paris ‘targeted for 2025’
Major League Baseball is reportedly planning on staging regular-season games in South Korea for the first time in 2024, with Paris also being lined up to host fixtures the following year
LA Angels star Ohtani signs endorsement with New Balance
Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance
Astros return to World Series as modern MLB dynasty
MLB club bucks industry trend of extreme competitive balance with sustained run of success on and off the field
Sky Italia secures new long-term Major League Baseball deal
Pay-television broadcaster Sky Italia has signed a five-year extension to its rights deal with Major League Baseball.
The new deal has been signed ahead of the 2022 season, which begins on April 7