Major League Soccer (MLS)

Football
Sponsorship & Marketing

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Football
Licensing & Merchandising

San Diego's newly announced Major League Soccer franchise has hired premium experiences company Legends to manage global partnerships, premium seating, and season-ticket sales in a multi-year deal ahead…
Football
Media

Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"
Football
Sponsorship & Marketing

Major League Soccer has announced a multi-year sponsorship extension with retail store Home Depot, which will continue as the league's official home improvement retailer
Football
Licensing & Merchandising

Major League Soccer clubs Toronto FC, New York City FC and Los Angeles FC have announced the launch of a limited-edition clothing collection in collaboration with October's Very Own (OVO), the clothing…
Football
Sports Betting

Major League Soccer and Dimers.com have announced an agreement to publish sports betting content on MLSsoccer.com for the remainder of the 2023 season, including for the MLS All-Star Game and MLS Cup
Football
Governance

Major League Soccer has announced San Diego as the league's 30th team, awarding the expansion side admission into the league for the 2025 season
Football
Data

IMG Arena, the betting division of the Endeavor-owned IMG agency, has extended its deal with Major League Soccer to provide tracking data to MLS Next Pro, the league’s lower-division competition.
Football
Technology

Major League Soccer has announced a partnership with London-based technology company ai.io to aide soccer players be scouted by MLS without having to travel to play in front of clubs and coaches
Multiple Sports
Sports Betting

Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Football
Sponsorship & Marketing

American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United
Football
Sponsorship & Marketing

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Football
Finance & Law

Major League Soccer's Nashville SC has received investments from two-time National Basketball Association most valuable player Giannis Antetokounmpo and National Hockey League Nashville Predators' all-time…
Football
Stadia

Major League Soccer has unveiled a 'multi-year' agreement with Ticketmaster to replace SeatGeek as the league's official ticketing partner as the league begins its 28th season
Football
Data

Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.
Football
Events

Major League Soccer's 28th season got off with a dud as the marquee matchup between rivals LA Galaxy and Los Angeles FC at the 90,000 capacity Rose Bowl stadium in Pasadena, California was postponed due…
Football
Sponsorship & Marketing

Major League Soccer and Adidas have agreed to a multi-year extension that will see the sportswear brand continue as the official supplier for the league, its clubs, and academy systems
Football
Governance

Ahead of its 28th season, Major League Soccer has announced a format change for the MLS Cup Playoffs