Major League Soccer (MLS)
MLS extends Audi sponsorship, inks deal with RBC Wealth Management
Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
IMG, NEP to support MLS Season Pass production on Apple TV
Major League Soccer has appointed the IMG agency and outside broadcast and services provider NEP Group to support live match and studio productions ahead of the start of its 10-year streaming deal with…
Apple’s premium MLS ads ‘to cost $4m per season’, no viewership guarantees given
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Timbers, Thorns appoint Davis as CEO
Major League Soccer's Portland Timbers FC have named Heather Davis as the club's chief executive officer, overseeing all business and operational aspects of the Timbers, the defending National Women's…
DC United inks multi-year extension with Heineken
Major League Soccer's DC United has announced a multi-year extension with beverage company Heineken, which sees the company become the official and exclusive beer sponsor of the club
MLS, Apple announce broadcasters, Warner names US Soccer talent
League, technology giant further their planning for start of historic rights deal
Baldwin named Chicago Fire president of business operations
Major League Soccer's Chicago Fire named Dave Baldwin as the club's president of business operations, replacing Ishwara Glassman Cherin, who stepped down in October for personal reasons
MLS announces 2023 schedule, led by Levi’s Stadium match
Major League Soccer has released its 2023 schedule, highlighted by a match between the San Jose Earthquakes and defending champions LAFC on May 6 at the National Football League's San Francisco 49ers'…
Anne Worcester on the expanding business of pickleball
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Anne Worcester, strategic advisor to Major League Pickleball. Fisher and Russo also discuss the findings of the latest investigation into the National Women’s Soccer League, Fox Sports’ linear television rights deal with Major League Soccer, Jeff Zucker’s arrival to new investment vehicle RedBird IMI, and the pair detail their top sports industry stories of 2022.
MLS strikes four-year linear deal with Fox Sports as ESPN run comes to end
Major League Soccer has announced a four-year, English- and Spanish-language domestic rights deal with Fox Sports starting with the 2023 season, ending a long-standing partnership with ESPN which had carried…
ESPN, Univision ‘decide not to carry’ MLS games in 2023
Major League Soccer will potentially only have Fox Sports as a domestic linear rights partner in the United States in 2023 after both ESPN and TelevisaUnivision reportedly declined to carry select, non-exclusive…
eMLS to hand out record $100,000 prize fund in 2023
Major League Soccer’s esports property eMLS will run from January 24 until March 12 next year, with players competing for $100,000 (€95,200), which represents the largest total season prize pool in tou…
Garth Lagerwey named Atlanta United president, CEO
Major League Soccer's Atlanta United FC announced that Garth Lagerway has been named the club's president and chief executive officer in a multiyear contract
MLS clubs to have Apple TV sleeve patches as part of rights deal
Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
AEG to host second annual Coachella Valley Invitational
Anschutz Entertainment Group (AEG), the owners of Major League Soccer's Los Angeles Galaxy, is hosting the second Coachella Valley Invitational which will feature 12 MLS teams between January 29 and February…
MLS Cup records largest total domestic audience since 1997
Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
Coors Light named official beer of Leagues Cup
Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
MLS partnership enables BodyArmor to ‘gain credibility’, reach new customers
BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.