Major League Soccer (MLS)
MLS signs up IHG Hotels & Resorts as latest sponsor
Major League Soccer (MLS) has added IHG Hotels & Resorts to its sponsorship portfolio
MLS strikes multi-year Caterpillar partnership
Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
MLS, Liga MX alliance continues with 2022 MLS All-Star Game
Major League Soccer's best players will take on their counterparts from Mexico's Liga MX at the MLS All-Star Game for the second consecutive year this summer, extending the alliance between the two North…
RNSI signs Jack McGlynn, its first MLS player
Roc Nation sub-division advances its efforts to expand into North America
MLS-Liga MX doubleheader at SoFi Stadium to highlight 2022 Leagues Cup Showcase
Major League Soccer and Liga MX are replacing the 2022 Leagues Cup with a series of Showcase exhibition matches between the two leagues, SportBusiness can disclose.
Marc Badain on Oak View Group’s bold plan for Las Vegas
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Marc Badain, lead executive on Oak View Group’s dramatic arena and entertainment complex planned for Las Vegas, Nevada. Fisher and Russo also discuss a recently completed stadium funding plan for the National Football League’s Buffalo Bills, a $100m financing round for trading card and collectibles company Collectors Holdings Inc., Sorare’s expanding presence in the United States through a new agreement with Major League Soccer, college basketball’s Final Four, and the forthcoming debut of Major League Baseball games on Apple TV+.
‘Huge strategic moment’ | Sorare enters US sports landscape with MLS NFT partnership
Fantasy sports-based digital collectable company makes breakthrough in North American market while partnership offers MLS a new means to engage global soccer fanbase. Bob Williams reports.
MLS, DoorDash secure multiyear youth-focused partnership
Major League Soccer has secured a multiyear partnership with online food delivery service DoorDash, which has been designated the official on-demand delivery platform of MLS, youth development program …
MLS takes step into metaverse with GreenPark Sports partnership
Major League Soccer has taken its first step into the metaverse by securing a partnership, alongside the MLS Players Association, with GreenPark Sports, the Los Angeles, California-based publisher and…
Garber: Market size not as important as market engagement for MLS expansion
Major League Soccer commissioner Don Garber has said that market engagement is likely to be more of a determining factor than market size in regards to potential future expansion in the league
TikTok star Noah Beck named inaugural MLS ‘social playmaker’
Social media influencer Noah Beck, who has a combined 45 million followers, has joined Major League Soccer in the new position of “social playmaker.”
MLS enlists celebrity team owners for 2022 season campaign video
Major League Soccer has enlisted some of the biggest personalities in the league, including a number of celebrity team owners, for the first broadcast spot of its “Our Soccer” campaign for the 2022 sea…
Edens, Sawiris enter into exclusive negotiations with MLS for Las Vegas expansion team
Billionaires Wes Edens and Nassef Sawiris, who are majority owners of Premier League team Aston Villa, have entered into exclusive negotiations with Major League Soccer about securing an expansion team…
MLS aims to bolster its geographic and commercial reach with MLS Next Pro
MLS Next Pro senior executives Charles Altchek and Ali Curtis speak to SportBusiness about the lower-division league's sporting and business strategy, the relationship with USL and the crucial role independent teams will play.
MLS ‘seeking’ $300m a year for new domestic rights deal
Major League Soccer is reportedly seeking $300m (€267m) a year for its new domestic rights deal, which would begin at the start of the 2023 season.
eMLS to stage in-person events in Cincinnati, Chicago and Austin in 2022
Major League Soccer's esports property eMLS is planning to resume in-person competition for the first time since February 2020, with live events planned for next year in Cincinnati, Ohio; Chicago, Illinois;…
MLS closing in on Las Vegas for 30th team
Las Vegas is the clear frontrunner to secure Major League Soccer's 30th team, league commissioner Don Garber has disclosed