Manchester City FC
Manchester City adds Unilumin to roster of global partners
Premier League club Manchester City has signed Chinese LED display company Unilumin Sports as a global partner
Manchester City launches Alipay partnership in China
English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China
Sports Innovation Lab to turn team rankings into annual franchise
European soccer clubs dominate initial list of most innovative sports teams
Manchester City Women sign Salento Creazioni Moda as first formal wear sponsor
Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Axi connects with City’s ‘growth and innovation’ agenda under global deal
Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.
Axi trading platform launches rebrand with global Manchester City deal
Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Manchester City signs up HWT Clinic as 17th regional sponsor
English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
Manchester City extends Nexen Tire sleeve sponsor deal
English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
Matthew Glendinning | Making commercial sense of a Messi move
Matthew Glendinning, editor of SportBusiness Sponsorship, asks whether the hundreds of millions of euros required to lure wantaway superstar Lionel Messi from Barcelona can be justified from a commercial or brand equity point of view for the buying club.
City strikes regional sponsorship deal with payment brand Laybuy
Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Mondelēz signs Manchester City deal as part of multi-club strategy
Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’.
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Matthew Glendinning | Reports of FFP’s demise after City ruling are exaggerated
Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
CAS overturns Manchester City’s Champions League ban, ‘remains committed’ to FFP
Uefa has said it remains committed to its Financial Fair Play (FFP) system after the Court of Arbitration for Sport (CAS) today (Monday) overturned Manchester City’s ban from the Champions League and r…
Capstone Games joins Manchester City as regional sponsor
Chinese mobile game developer Capstone Games has become a regional sponsor of Premier League club Manchester City in a multi-year deal
Manchester City extends Intel deal to deliver app and social media highlights
Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…
Manchester City and Onefootball agree editorial content tie-up
The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
‘No plans’ to postpone more Premier League matches as City-Arsenal called off
Football’s English Premier League has said that it has no plans to postpone any more matches after Manchester City’s home game against Arsenal later today (Wednesday) became the league’s first fixture to be…