McLaren Racing

Sponsorship & Marketing

The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
Motorsport
Sponsorship & Marketing

Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signatu…
Motorsport
Sponsorship & Marketing

McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
Motorsport
Sponsorship & Marketing

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
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Sponsorship & Marketing

Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari. It will be the organisation's non-alcoholic Estrella Galicia 0
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
Motorsport
Sponsorship & Marketing

McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
Motorsport
Sponsorship & Marketing

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
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Sponsorship & Marketing

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
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Sponsorship & Marketing

McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
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Sponsorship & Marketing

McLaren Racing has extended and expanded its agreement with sportswear brand Castore
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Sponsorship & Marketing

McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
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Sponsorship & Marketing

McLaren and crypto sector sponsor OKX unveiled an eye-catching new livery for the Formula One team’s cars ahead of last month’s Grand Prix in Singapore. It
Motorsport
Sponsorship & Marketing

The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
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Sponsorship & Marketing

McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
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Licensing & Merchandising

McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan
Motorsport
Sponsorship & Marketing

McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team. The multi-year deal will commence from the start of the 2023 Formula 1 season