Mercedes-AMG Petronas
SAP and WhatsApp join Mercedes F1’s team partner portfolio
German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.
FTX files for bankruptcy, leaving sports sponsorships on brink
Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse
F1 cost cap aids Mercedes’ profitability
Formula 1 motor-racing team Mercedes-AMG Petronas has reported a significant rise in profits as the sport in 2021 recovered from Covid-19’s impact on the calendar, and the new cost cap regime took hold.
Mercedes eyes F1’s new era with Petronas extension from 2026
Malaysian oil and gas company Petronas has signed a multi-year extension to its title and technical sponsorship deal with Formula 1 motor-racing team Mercedes
Mercedes adds Fastly to F1 team partner roster
US cloud computing services provider Fastly has signed up as a global sponsor of Formula 1 motor-racing team Mercedes-AMG Petronas