Microsoft

Tennis
Sponsorship & Marketing

The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Esports
Finance & Law

The US Federal Trade Commission (FTC) has requested a temporary restraining order and preliminary injunction to block technology giant Microsoft’s proposed $68.7bn (€63.6bn
Esports
Finance & Law

The European Commission has approved US-based technology giant Microsoft’s proposed $68.7bn (€63.1bn
Esports
Finance & Law

The UK’s Competition and Markets Authority (CMA) has today (Wednesday) blocked US-based technology giant Microsoft’s proposed $68.7bn (€62.2bn)
Esports
Finance & Law

US-based technology giant Microsoft has made “binding commitments” to the European Commission (EC) in an effort to secure regulatory approval for its proposed $68.7bn (€64.2bn)
Esports
Finance & Law

The Federal Trade Commission (FTC) has filed an antitrust lawsuit against Microsoft in the United States to challenge the US-based technology giant's attempt to acquire video game publisher and major …
Multiple Sports
Technology

The Microsoft-backed Global Sports Innovation Centre (GSIC) celebrated the first birthday of its Asia-Pacific office in Singapore two weeks ago by gathering industry experts to discuss hot-button topics…
Esports
Finance & Law

The European Commission has opened an in-depth investigation to assess the proposed acquisition of game company Activision Blizzard by US-based technology giant Microsoft
Multiple Sports
Technology

Microsoft technologist Jesus Serrano talks to Kevin McCullagh about the promise of the metaverse and how sports organisations should approach this burgeoning tech space.
Basketball
Sponsorship & Marketing

The Women's National Basketball Association's Atlanta Dream has brought in Microsoft as its new jersey patch sponsor as part of a wide-ranging multiyear agreement with the American multinational technology…
Esports
Finance & Law

Agreement to create world's third-largest gaming company by revenue
Multiple Sports
Technology

The Global Sports Innovation Centre, the sports technology industry network backed by software giant Microsoft, yesterday officially opened its new Asia-Pacific base in Singapore
Basketball
Sponsorship & Marketing

Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.
Basketball
Sponsorship & Marketing

The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Football
Sponsorship & Marketing

Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”. U
Finance & Law

Initiative will focus on supporting minority-led technology startups
Tennis
Sponsorship & Marketing

The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
Basketball
Fan Engagement

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports