Migu
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
League of Legends Pro League signs long-term Migu rights deal
China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
China’s Migu latest to turn to WSC Sports’ highlights technology
Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Migu picks up Uefa club rights in China
China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season.
Migu's coverage began with this week's matches.
Migu completes Big Five football leagues set with LaLiga rights
China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
English Premier League returns to CCTV in China
Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
Migu and Zhibo8 acquire Coppa Italia rights
Chinese streaming platforms Migu and Zhibo8 have acquired rights for the remaining three matches of this season’s Coppa Italia in deals brokered by the China Sports Media (CSM) agency.
iQiyi pulls Premier League coverage in China over Ukraine support
Chinese streaming platform iQiyi Sports pulled live coverage of English Premier League matches over the weekend due to the league’s displays of solidarity with Ukraine.
Migu and WTT announce gatekeeper media rights deal in China
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Migu renews Chinese Volleyball Super League media rights
Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24