Milan-Cortina 2026
Milan-Cortina 2026 edges closer to revenue target with sponsor additions
The organisers of the Milan-Cortina Winter Olympics in 2026 have moved closer to hitting their sponsorship revenue targets with the signings of the national state-owned railway FS Italiane Group and the…
IOC Coordination Commission urges Milan-Cortina 2026 to maximise sponsorship interest
The International Olympic Committee’s Coordination Commission for the 2026 Winter Olympic and Paralympic Games in Milan-Cortina has carried out its first on-site meeting in Italy, with 2023 pinpointed a…