Nascar
NASCAR, SiriusXM announce multi-year renewal
NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
NASCAR promises net zero emissions by 2035
NASCAR has committed to achieving net zero operating emissions by 2035
RTIC Outdoors becomes NASCAR sponsor in multi-year deal
RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
NASCAR team owners boycott meeting in row over new funding model
NASCAR team owners boycotted a meeting with series leadership on Wednesday (yesterday), pointing to their frustration over slow negotiations toward a new business model
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
NASCAR launches gaming experience on Roblox
NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
NASCAR launches beach and surf apparel with Hurley
NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel
NASCAR names Cabo Wabo its inaugural tequila sponsor
NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
ARCA Menards Series extends Fox Sports deal in US through 2024
The Automobile Racing Club of America and Fox Sports announced an extension of broadcast rights for the ARCA Menards Series in the United States through the 2024 season, while also expanding the number…
NASCAR, Goodyear extend long-running partnership
NASCAR has extended its long-running partnership with the Goodyear Tire & Rubber Company in multiyear deal, continuing the American multinational tire manufacturing company's position as the exclusive …
NASCAR develops international series in Brazil
NASCAR has expanded its global reach with the formation of the NASCAR Brasil Sprint Race, the United States-based stock car racing series' fourth international series and first in South America.
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
NASCAR partners with QuintEvents for Chicago street race
NASCAR has partnered with North Carolina-based event management company QuintEvents to sell premium experiences for the upcoming Cup Series street race in downtown Chicago, Illinois, next year.
Causey becomes NASCAR’s first female Black track president
Latasha Causey, a longtime community development executive, has been appointed the new track president at Phoenix Raceway, becoming the first female Black track president in NASCAR history.
Spiteri named NASCAR Canada general manager
NASCAR has appointed veteran Canadian marketing executive Tony Spiteri as general manager of its NASCAR Canada subsidiary