Nascar
Nascar extends Credit One Bank deal, partners with American Express
Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Boxing legend Mayweather unveils Nascar Cup Series team
Former world champion boxer Floyd Mayweather Jr. has officially unveiled Nascar Cup Series team The Money Team Racing, which will enter the No. 50 Chevrolet for driver Kaz Grala during the 2022 season.
Clash at The Coliseum opens door for Nascar to stage international races once again
Nascar's high-profile pre-season exhibition race on a temporary track at the Los Angeles Memorial Coliseum in California is expected to serve as template for future races in key overseas markets. Bob Williams reports.
Nascar rejects ‘Let’s Go Brandon’ sponsorship deal
United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.
23XI Racing extends McDonald’s sponsorship deal, Petty GMS Motorsports formed
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has extended its partnership with quick-service restaurant chain McDonald's for the 2022 season
Nascar Roots series shifting to FloSports in multiyear streaming partnership
Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
Richard Petty Motorsports to sell majority interest to GMS Racing
Leading American stock car racing team Richard Petty Motorsports has sold a majority interest in the company to GMS Racing, in a deal which includes two Nascar Cup Series charters.
Nascar poised to make long-awaited return to Nashville Fairgrounds Speedway
Nashville Fairgrounds Speedway in Tennessee is poised to undergo a complete renovation which will result in Nascar's Cup Series returning to the historic race track for the first time since 1984
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Fubo Sportsbook expands reach with Nascar partnership
Fubo Sportsbook, a subsidiary of United States-based, sports-focused streaming service fuboTV, is expanding its reach by becoming an authorized gaming partner of stock car racing series Nascar.