National Basketball Association (NBA)
WBD armed with digital content in NBA settlement
Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Silver: NBA not close to Mexican franchise
The National Basketball Association (NBA) has extended its hosting agreement in Mexico City but remains “many years off” establishing a team in the most populous city in North America.
Sport 24 renews NBA in-flight, in-ship rights
Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
F1, Fifa voted ‘hottest’ sponsorship properties
Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Rising Stars title rights form part of Castrol’s NBA deal
Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA).
NBA lands last-minute beIN renewal in France
The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
Streaming to fore in NBA motion to dismiss WBD case
The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal
WBD takes NBA to court as rights spat escalates
Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.
Ball in NBA’s court as WBD matches Amazon bid
The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Record figure expected as owners put Celtics up for sale after NBA title
Boston Basketball Partners, ownership group of the Boston Celtics National Basketball Association franchise, has announced plans to sell all of its controlling shares in the team, just weeks after winning…
International fanbase driving NBA’s social media success
Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Sportradar rights costs up 78 per cent but ATP, NBA ‘amplify revenue growth’
A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
Disney bullish on NBA retention, ESPN+ subs slip in Q2
Disney is confident of retaining its National Basketball Association rights ahead of a new deal that would begin in 2025, chief executive Bob Iger has declared
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
NBA League Pass uses Sportradar tech to integrate in-app betting
Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
So-Fi is first title sponsor of NBA Play-In Tournament
The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.