National Basketball Association (NBA)

League looks to ramp up its retail presence in South American country

Sports data executive projects additional merger-and-acquisition activity

Global sports data company also reports sharply improved quarterly earnings

Abu Dhabi’s Department of Culture and Tourism has announced that it has secured a long-term tie-up with the National Basketball Association which will see the league host pre-season fixtures in the United A…

Team penalized for preseason events held at home of minority owner Rodriguez

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Locke, Genius Sports chief executive. Eric and Chris also wrap up Major League Baseball’s 2021 World Series, and discuss recent developments in the United States sports betting market, workplace conduct issues involving several pro teams, new funding for sports data and analytics company Kitman Labs, and the troubled efforts of Sinclair Broadcast Group to create a direct-to-consumer streaming product.

League to conduct probe after bombshell ESPN report details an alleged pattern of racism and misogyny by team owner

Pair of US-based gaming companies takes on additional status, elevated designations with the league

BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)

The National Basketball Association and social media platform Twitter have unveiled a multiyear partnership extension that will bring additional content to live audio feature Twitter Spaces

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Kliavkoff, commissioner of the Pac-12 Conference. Eric and Chris also discuss National Basketball Association’s league-level cryptocurrency sponsorship deal with Coinbase, a $100m (€86m) funding round for startup digital collectibles company Candy Digital, and ongoing turbulence in the United States’ regional sports network business. They also explore the acquisition by OneFootball and Eleven of a pool of international rights for nine European football leagues, as well as increasing scrutiny from the US House of Representatives on the National Football League and Washington Football Team.

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015

Pact with exchange platform adds to team-level activity in fertile space