National Basketball Association (NBA)
NBA Finals ratings show historical weakness
Bucks-Suns matchup finishes with fourth lowest viewership in last 35 years
DAZN retains NBA rights in DACH region
Subscription streaming broadcaster DAZN has extended and expanded its broadcast rights agreement for North American basketball’s NBA in Austria, Germany and Switzerland.
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
Canal Plus Poland renews NBA deal till 2023
Polish pay-television broadcaster Canal Plus Polska has extended its agreement with National Basketball Association for two seasons, covering 2021-22 and 2022-23
NBA to stage 2021 Draft in-person at Barclays Center
The National Basketball Association has announced that the 2021 NBA Draft will be held at Barclays Center in Brooklyn, New York, on July 29
NBA embraces ‘evolved normal’ to activate sponsors during 2021 NBA Finals
The NBA has combined traditional in-venue and in-market assets with new virtual and digital inventory that directly stemmed from the league's response to the Covid-19 pandemic to help showcase its new and expanded sponsors during the 2021 NBA Finals.
Walter, Boehly close on purchase of minority Lakers stake
Dodgers investors formally gain shares in popular NBA franchise
John Levy on the expanding legal sports betting market
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview John Levy, theScore founder and chief executive. Eric and Chris also discuss the state of the National Basketball Association amid the ongoing 2021 Finals, the increasing role of ABC in Walt Disney Co.’s sports rights deployment, and the future of the XFL and Canadian Football League following their abandonment of a potential business collaboration.
NBA Finals Game 1 ratings up from 2020 but remain historically low
Domestic television ratings for Game 1 of the National Basketball Association Finals between the Phoenix Suns and Milwaukee Bucks averaged 8
NBA can play ‘productive role’ between China and US, Silver says
NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
Silver bullish after NBA ‘weathers’ financial impact of Covid-19 pandemic
The National Basketball Association is expected to emerge from the Covid-19 pandemic on a better financial footing than initially expected due to the ability for its teams to have full arenas during the…
NBA China and Tencent Music collaborate on audio content
Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
NBA grows sponsorship business 6 per cent to record mark
Multiple active categories, jersey patch deals fuel growth for league, 30 teams
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
TNT Sports to stream NBA games in Brazil
Subscription television channel TNT Sports has agreed a rights deal in Brazil with North American basketball league the NBA and beer brand Budweiser
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
MLS, NBA unveil plans to mark Juneteenth
Major League Soccer is partnering with Black Players for Change to mark Juneteenth, a national holiday commemorating emancipation from slavery in the United States, with a series of initiatives this weekend.