National Basketball Association (NBA)

Basketball
Fan Engagement

The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars
Basketball
Fan Engagement

ESPN and Marvel, two sister divisions within the Walt Disney Co
Governance

Dozens of teams and leagues look to advance cause of racial justice
Basketball
Finance & Law

Former MLB superstar finds new team after failed bid to buy New York Mets
Basketball
Industry Moves

Highly accomplished executive spent nearly five decades in basketball
Basketball
Attendance

The National Basketball Association has announced a partnership with biometric screening company Clear, which will make its Health Pass technology available to all NBA teams for Covid-19 health screenings …
Sponsorship & Marketing

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
Baskteball
Sponsorship & Marketing

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic
Basketball
Licensing & Merchandising

The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Basketball
Media

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
Basketball
Sponsorship & Marketing

League strikes multiyear deal with global confectioner
Basketball
Governance

League looks to revert to traditional timetable after two disrupted seasons
Basketball
Sponsorship & Marketing

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Basketball
Events

League wants midseason showcase to be considered only made-for-TV event
Basketball
Sponsorship & Marketing

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
Basketball
Sponsorship & Marketing

The NBA signed up more sponsors than it lost after the shutdown in March 2020 Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation Chi
Basketball
Sponsorship & Marketing

Company retains league's official soft drink, chip rights in multiyear deal
Basketball
Sponsorship & Marketing

Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide