National Basketball Association (NBA)

Basketball
Sports Betting

Sports betting startup Simplebet is continuing its expansion by securing an agreement for its micro-betting offering to be made available for National Basketball Association games via FanDuel's revamped …
Basketball
Media

Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Basketball
Governance

Commissioner says it's "the right thing to do to go forward"
Basketball
Events

League outlines series of health and safety protocols for midseason break
Basketball
Governance

League directive follows Mavericks' move to not play it before games
Basketball
Sponsorship & Marketing

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Basketball
Sponsorship & Marketing

The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Basketball
Events

LeBron James, arguably the National Basketball Association's most high-profile and influential player, has criticized the league's plan to hold an All-Star Game amid the Covid-19 pandemic
Basketball
Sponsorship & Marketing

Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.
Basketball
Media

The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
Basketball
Events

The National Basketball Association is reportedly looking to stage the 2021 All-Star Game at State Farm Arena, in Atlanta, Georgia, on March 7
Basketball
Events

Talks ongoing between league, union for a reworked midseason showcase
Basketball
Licensing & Merchandising

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Fan Engagement

The National Basketball Association and National Hockey League have announced a series of league-wide efforts to honor the life and legacy of civil rights activist Dr.
Basketball
Governance

Revisions come amid flurry of early-season challenges
Basketball
Media

Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019
Basketball
Media

The National Basketball Association and leading US satellite and digital radio network SiriusXM have expanded their partnership to include additional streaming rights
Basketball
Media

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report