National Basketball Association (NBA)

Basketball
Sponsorship & Marketing

Company signs first league-level sports sponsorship
Basketball
Industry Moves

The National Basketball Association has appointed investment banking executive Victor Williams to the newly-created role of chief executive of NBA Africa
Basketball
Governance

Effort to start with $300m in committed seed funding
Basketball
Media

Alternate broadcast will feature odds, expert analysis
Basketball
Governance

The National Basketball Association is reviewing a coaching programme in China following an ESPN report alleging mistreatment of young players
Basketball
Media

Leagues' restarts mirror trends seen by others upon their returns
Athletics
Events

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Basketball
Media

The NBA season got underway yesterday (Thursday) without television coverage in China as state broadcaster CCTV maintained its blackout amid a long-running dispute with the basketball league
Basketball
Media

Verizon Media-owned Ryot takes over production of NBA League Pass VR
Basketball
Finance & Law

The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
Basketball
Media

Israeli pay-television broadcaster The Sports Channel has renewed its rights to the National Basketball Association until the end of the 2025-26 season
Basketball
Sports Betting

League continues to expand global betting presence
Basketball
Licensing & Merchandising

Matthew Glendinning explores how NBA licensing revenues have fared during the Covid-19 pandemic, with the basketball league taking many positives from e-commerce and esports
Basketball
Media

Pay-television platform Cignal TV and telco Smart Communications, sister companies owned by telco PLDT, have become the NBA's main media-rights partners in the Philippines in a multi-year deal
Basketball
Fan Engagement

The National Basketball Association has unveiled a series of in-venue and broadcast initiatives for the resumption of the 2019-20 season in Orlando, Florida, which are designed to enhance the experience…
Basketball
Governance

The NBA has terminated its relationship with a Chinese basketball academy in the controversial region of Xinjiang
Basketball
Industry Moves

The National Basketball Association has named Oris Stuart as the league's inaugural chief people and inclusion officer
Basketball
Sponsorship & Marketing

The National Basketball Association has named Michelob Ultra as the league's official beer partner in a multiyear deal