National Basketball Association (NBA)
NBA agrees e-commerce tie-up in the Philippines
The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market
Jordan Brand’s Jumpman logo to appear on select NBA uniforms next season
Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.
NBA reports zero Covid-19 positives inside its bubble
MLS also reports zero positives after its initial issues in Florida
Former Eurosport executive Aivazoglou to oversee NBA’s fan engagement in Europe
The National Basketball Association has announced that it has appointed George Aivazoglou as its head of fan engagement and direct-to-consumer for Europe and the Middle East
NBA expands League Pass reach with smart TV platform VIDAA
The NBA basketball league has signed a multi-year deal with smart-TV operating system VIDAA USA to make its NBA League Pass subscription service available for purchase on all Hisense and Toshiba TVs through…
Silver worried about potential hole in NBA bubble
As National Basketball Association teams begin to arrive in Orlando, Florida, this week to prepare for the league’s return to play starting July 31 amid the Covid-19 pandemic, league commissioner Adam S…
NBA, NBPA finalize restart plan, Silver says “we can’t outrun the virus”
League, union reach comprehensive agreement for resumption of play
NBA to restart season with Lakers-Clippers showdown
The National Basketball Association is planning to restart its 2019-20 season with a high-profile showdown between crosstown rivals the Los Angeles Lakers and Los Angeles Clippers
NBA finalizes series of offseason dates
League looks to proceed on season restart efforts
US sports industry grappling with new spike in Covid-19 cases
New outbreaks of the virus impact multiple sports
Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors
The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
“It’s like having a Summer Olympics” | Orlando prepares for the arrival of NBA and MLS
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
US league commissioners to be featured in ESPN special
Two-hour primetime special to outline leagues' efforts to restart play
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
A
NBA 2K League adds four brands to make 13-strong roster
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020.
Snapchat renews, expands sports content partnerships
Social media platform deepens ties across sports, news, and entertainment
NBA faces condensed 2020-21 season
The 2020-21 National Basketball Association season is likely to be condensed in order to allow the league to remain as close as possible to its current schedule format
NBA teams excluded from Orlando looking to stay active during extended hiatus
The eight National Basketball Association teams excluded from participating in the league's planned return to competition in Orlando, Florida, this summer are exploring different ways to remain active…