National Basketball Association (NBA)

The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.

National Basketball Association commissioner Adam Silver has suggested staging an exhibition game between players for charity, provided it is medically cleared, to lift the public mood during the sports…

The National Football League and National Basketball Association announced they will offer free previews of their subscription digital products to fans free of charge amid the absence of any live sports…

Testing of entire Nets team for virus draws sharp rebuke from New York mayor

The professional sports landscape in the United States is likely to be on hold for far longer than expected after the Centers for Disease Control and Prevention recommended on March 15 that events or g…

A number of US pro sports teams' owners and athletes are making significant financial pledges to help arena workers and support staff cope with the financial effects of the ongoing coronavirus pandemic.

Jazz center earlier this week mocked the virus outbreak, and rules aimed at curbing its spread

The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus

The National Basketball Association, National Hockey League, Major League Baseball, and Major League Soccer have decided to temporarily limit access to locker rooms and clubhouses to all non-essential…

Atlanta Hawks chief executive Steve Koonin has suggested pushing the National Basketball Association season back two months to reduce a clash with the National Football League and in turn boost television…

Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…

Coronavirus outbreak prompts postponement of undetermined length

The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league

Major sports federations have urged the US government to keep Saudi Arabia on its main list of the countries that do not adequately protect intellectual property as a result of the widespread piracy of…

The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7

The International Basketball Federation (Fiba) and National Basketball Association (NBA) have named the 12 clubs that will compete in the inaugural season of their Basketball Africa League (BAL)