National Basketball Association (NBA)

Basketball
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NBA commissioner Adam Silver said the league will lose "several hundred million dollars" due to the controversy in China over Houston Rockets general manager Daryl Morey's tweet about Hong Kong in October
Basketball
Media

TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time
Basketball
Business

League continues highly active dealmaking in emerging category
Basketball
Sponsorship & Marketing

Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.
Basketball
Fan Engagement

Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.
Basketball
Events

The National Basketball Association is further shaking up this month's All-Star Weekend in Chicago by changing the format of the 3-point competition
Basketball
Events

The National Basketball Association has announced sweeping changes to the format of the 2020 NBA All-Star Game, which is taking place on February 16 at the United Center in Chicago.
Basketball

Los Angeles Lakers legend Kobe Bryant, considered one of the greatest basketball players of all time and was one of the league's marquee personalities and a sports marketing force for a more than a generation,…
Basketball
Sports Betting

Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.
Basketball
Events

The National Basketball Association's annual regular-season fixture in Europe will return to Paris in 2021, NBA commissioner Adam Silver has revealed
Basketball
Media

Brooklyn Nets owner Joseph Tsai has expressed his desire for Chinese state broadcaster CCTV to resume its coverage of the NBA basketball league amid the continued fallout caused by a tweet sent last year…
Basketball
Sponsorship & Marketing

French fashion house Louis Vuitton has confirmed a multi-year partnership with the National Basketball Association, becoming the first trophy travel case provider for the league
Business

Zion Williamson's highly-anticipated debut for the New Orleans Pelicans, in a nationally-televised prime-time game against the San Antonio Spurs on January 22, is expected to give the National Basketball…
Basketball
Business

Service covers numerous angles of former NBA commissioner's extensive legacy
Basketball
Events

After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.
Licensing & Merchandising

League continues to strike ties with fashion and culture brands
Basketball
Esports

Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21
Basketball
Fan Engagement

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists