National Basketball Association (NBA)
NBA extends content partnership with Twitter, Turner Sports
The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports
Former NBA Commissioner David Stern dies at 77
Longtime executive led the league during a period of massive global expansion
NBA weighs up league in India
The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…
NBA plans to integrate 5G smartphone broadcasts at 2020 All Star Game
The National Basketball Association is looking to continue to experiment with its innovative 5G smartphone broadcast initiative at next year's NBA All Star Game at the United Center in Chicago
NBA commissioner emeritus Stern suffers brain hemorrhage
The 77-year-old Stern is one of the most influential figures in the history of US sports
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
NBA drops two Golden State Warriors games from national TV
The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month
Player combine for new Basketball Africa League set for this week in Brooklyn
Two-day scouting event will feature 50 aspiring players for start-up league on the continent
NBA agrees streaming rights deal with FanCode in India
The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
NBA launches chatbot service with GameOn
Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience
Kindred Group’s Unibet brand becomes authorised NBA betting operator
The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).
NBA, players association ‘discussing reducing regular season, playoff shake-up’
The National Basketball Association is reportedly in talks with the NBA Players Association and its broadcast partners about overhauling the entire league schedule, which would include a shorter regular…
Tencent NBA stream ‘halted over Taiwan flag appearance’
A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…
NBA nets free-to-air deal in South Africa with e.tv
The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv.
The multi-year agreement names e
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
NBA League Pass distribution extended in the Philippines
The NBA basketball league has extended partnerships with digital services and telecommunications providers Globe Telecom, Smart Communications and PLDT to distribute its NBA League Pass subscription service…
The Story Mob appoints NBA’s Matischak to aid European growth
Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships