National Basketball Association (NBA)

Basketball
Business

New direct-to-consumer option will arrive with set of enhanced viewing options for live NBA games
Basketball
Sports Betting

Deal adds to growing cadre of authorized betting operator, gambling data deals for the league
Basketball
Business

Prominent game developer takes NBA Live off release schedule for fourth time in last decade
Basketball
Sponsorship & Marketing

The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
Basketball
Media

The NBA has introduced a game-to-game viewing experience for international rights-holders, with the UK pay-TV broadcaster Sky among the first to take up the offering
Basketball
Media

Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
Basketball
Events

Salt Lake City, Utah, has been awarded the 2023 National Basketball Association All-Star Game, 30 years after the Utah Jazz last hosted the event
Basketball
Media

State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league
Basketball
中文

休斯顿火箭队总经理莫雷针对香港问题的一条推特，引发一系列连锁反应。不少人认为，NBA在中国市场恐将遭受巨大损失。然而，有多位业内人士向记者表示，由于合同条款限制，不少中国公司也损失惨重，这次风波是一个“双输”局面。
Basketball
Media

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
Basketball
Sponsorship & Marketing

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Basketball
Media

Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
Basketball
Business

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Basketball
Finance & Law

The National Basketball Association has suffered "substantial" financial losses in China following Daryl Morey's Twitter post supporting Hong Kong's pro-democracy protesters, commissioner Adam Silver has…
Basketball
Sponsorship & Marketing

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
Basketball
Media

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league
Basketball
Media

Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country
Basketball
Governance

NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…