National Basketball Association (NBA)

Basketball
Other

The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…
Basketball
Events

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Basketball
Sports Betting

The National Basketball Association is continuing its embrace of legalized sports betting by announcing a partnership with William Hill, which has been designated an authorized sports betting operator…
Media

OTT streaming service DAZN has unseated Major League Baseball as the producer of the world’s top revenue-generating sports app, according to a new report.
Basketball
Events

Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
Basketball
Business

In an interview with SportBusiness' US Editor Eric Fisher, the NBA commissioner weighs in on the numerous issues of the day.
Basketball
Media

The National Basketball Association has agreed a new deal with pay-television broadcaster All Media Baltics across the Baltic region (Estonia, Latvia and Lithuania), having previously sold rights on a…
Basketball
Governance

League office now armed with heightened set of enforcement measures including fines, draft pick revocations, random team audits
Basketball
Governance

As widely expected, the National Basketball Association's NBA Board of Governors has unanimously approved the sale of the Brooklyn Nets to Alibaba co-founder Joe Tsai
Events

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
Basketball
Sponsorship & Marketing

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Basketball
Media

Sky Italia has signed a new four-year deal with the US’s National Basketball Association that will allow the Italian pay-TV broadcaster to air more than 300 regular-season matches live.
Basketball
Industry Moves

Experienced media industry executive Rajesh Sethi has been appointed by the NBA to lead its operations in India
Basketball
Business

The National Basketball Association is considering creating an investment vehicle that could purchase passive, minority ownership interests across multiple teams, according to Bloomberg
Basketball
Media

China-based sports digital consultancy and marketing platform Mailman has released its NBA Red Card report today, which analyses the online influence and digital performance of the American basketball…
Basketball
Business

Alibaba co-founder deal gains full control of upstart NBA franchise, Brooklyn-based arena
Basketball
Business

Alibaba co-founder gaining 51 percent of the NBA team he did not already own
Basketball
Stadia

The Milwaukee Bucks are looking to host a range of events in the coming year, including multiple concerts and the 2020 Democratic National Convention. Eric Fisher talks to the Bucks president Peter Feigin about how the NBA team plans to leverage the Fiserv Forum as a venue for more than just basketball.