National Basketball Association (NBA)

The NBA is looking to leverage the new – and much-hyped – in-town rivalry between the Los Angeles Lakers and Los Angeles Clippers by reportedly scheduling games between the city rivals on Opening Day of …

The host cities have been named for the inaugural Basketball Africa League, the NBA and Fiba’s new tournament in the continent which is scheduled to begin play in March 2020.

Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.

The NBA continues to use the Summer League as a platform for experimentation.

Hiring of outgoing Twitch CMO to key league role further showcases NBA's accelerating technology interests

Training product HomeCourt will incorporate NBA assets, will be used to aid league youth development efforts

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

This year's Basketball Without Borders Africa event will take place in Senegal on July 28-31, the National Basketball Association and world governing body Fiba have announced

Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.

The National Basketball Association is taking a deeper dive into legalized gambling by launching a virtual sports betting game featuring NBA highlights and footage.

The NBA will hold two regular season games in Mexico City during the upcoming 2019-20 season

Mark Stevens, a minority owner of the Golden State Warriors, was handed bans by both the team and the NBA following his shove of Toronto Raptors guard Kyle Lowry during Game 3 of the NBA Finals on Wednesday…

National Basketball Association (NBA) commissioner Adam Silver has reiterated his belief that Africa will be the next major frontier in the league’s global expansion.

Amadou Gallo Fall has been appointed the president of the Basketball Africa League (BAL), the NBA's planned effort on the continent which is scheduled to begin play in 2020.

The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.

Adam Silver is considering adding a mid-season tournament to the NBA schedule as well as shortening games and reducing the number of games played each season.

The NBA says it has broken its record for attendance for the fifth year in succession, with 760 sold-out games during the recently-completed 2018-19 regular season

The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China