National Basketball Association (NBA)

The NBA (National Basketball Association) has the most comprehensive social media following out of any American sports league, its official platform boasting over 26 million Facebook likes and 11.6 million Twitter followers. The NFL (National Football League), by comparison, has four million fewer Twitter followers and over 14 million fewer Facebook likes.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.

National Basketball Association (NBA) commissioner Adam Silver has slammed comments from new National Basketball Players Association (NBPA) executive director Michele Roberts that the league’s salary cap is unfair and “un-American”.

The National Basketball Association (NBA) has announced a multi-year deal with FanDuel that will also see the league take an equity stake in the fantasy sports company.

The National Basketball Association changing its established 48-minute game time is unlikely at any time in the near future, according to league commissioner Adam Silver.

The National Basketball Association (NBA) is set to further strengthen its presence outside the North American market by entering into a partnership with the Brazilian Liga Nacional de Basquete (LNB) top-tier domestic league, according to the Grantland.com website.

Donald Sterling, the former owner of NBA basketball franchise the Los Angeles Clippers, has withdrawn a lawsuit in which he accused his wife, NBA commissioner Adam Silver and the league of fraud during the sale of the team.

The National Basketball Association (NBA) has signed a groundbreaking multi-year partnership with the Ministry of Education of China to further aid the development of the sport in the country.

North American basketball league the NBA will experiment with a shorter game time when the Brooklyn Nets host Boston Celtics in a pre-season encounter on October 19.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Elisha Chauhan explores the opportunities for sports that are open to installing digital courts in their indoor venues, made famous by Nike’s House of Mamba this summer.

Atlanta Mayor Kasim Reed has confirmed that he has already spoken to six potential buyers of the city’s Atlanta Hawks NBA basketball franchise and expects a quick sale, following the emergence of racist comments by owner Bruce Levenson and general manager Danny Ferry.

Bruce Levenson has agreed to sell his controlling interest in the Atlanta Hawks NBA basketball franchise after reporting himself to the league for sending a racist email two years ago.

Adam Silver, the commissioner of the NBA North American basketball league, has said that struggling state budgets and a wider acceptance of gambling by the US public will inevitably lead to legalised sports betting across the country.

A number of teams in the North American NBA basketball league will face opposition from overseas teams during the 2014-15 pre-season programme.

The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.

Steve Ballmer, the former chief executive of software giant Microsoft, has completed his takeover of NBA basketball franchise the Los Angeles Clippers.

The North American NBA basketball league has confirmed that it will stage an exhibition game in South Africa next August.