National Basketball Association (NBA)

Basketball
Sponsorship & Marketing

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Basketball
Finance & Law

Co-owner Marc Lasry is in talks to sell his 25-per-cent stake in the National Basketball Association's Milwaukee Bucks to Jimmy Haslam and Haslam Sports Group
Basketball
Media

Record numbers of viewers watched Los Angeles Lakers star LeBron James become the National Basketball Association's all-time leading scorer with 38,388 points and counting during the Lakers-Oklahoma City…
Multiple Sports
Finance & Law

Private equity firm Bluestone Equity Partners has announced the successful closing of Bluestone Capital I, L.P., its inaugural $300m (€279m) growth equity fund focused on the sports, media and entertainment industry.
Basketball
Finance & Law

Business partners Alex Rodriguez and Marc Lore, who have agreed to purchase the National Basketball Association's Minnesota Timberwolves and WNBA's Minnesota Lynx for $1.5bn (€1.4
Basketball
Sponsorship & Marketing

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
Basketball
Industry Moves

Sports industry executive Sharon Fuller has joined the National Basketball Association as associate vice-president of content and social in Europe and the Middle East
Basketball
Technology

The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
Basketball
Finance & Law

The National Basketball Association has taken an equity stake in StellarAlgo as part of a multiyear strategic partnership with the Canadian consumer data firm
Basketball
Attendance

The National Basketball Association's San Antonio Spurs set a league regular-season attendance record with 68,323 in attendance at the Alamodome for the team's game against the Golden State Warriors on…
Basketball
Industry Moves

The National Basketball Association has appointed Lesley Slaton Brown as the organization’s new chief diversity, equity, and inclusion (DEI) officer.
Basketball
Governance

National Basketball Association commissioner Adam Silver has said that Mexico City will come into consideration as a potential expansion city in the future
Basketball
Governance

The National Basketball Association and National Basketball Players Association have agreed to push back the deadline to opt out of the current collective bargaining agreement from December 15 to February…
Basketball
Media

The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
Basketball
Media

League looks to ramp up its promotion of Christmas Day slate of games
Basketball
Sponsorship & Marketing

Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Adam Davis, managing director of North America for Two Circles. Fisher and Russo also discuss Merritt Paulson’s move to sell the National Women’s Soccer League’s Portland Thorns, the National Basketball Association’s embrace of new sources of team investor capital, accelerated plans to expand the College Football Playoff, Major League Baseball’s sale of its BAMTech equity stake, the Boston Red Sox’s jersey patch sale, and the departure of Lenny Daniels from Warner Bros. Discovery.
Basketball
Finance & Law

League expands its embrace of institutional money as franchise values soar