National Basketball Association (NBA)

Executive says a league rights renewal has to be a 'deal for the future'

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jesse Cole, owner of the Savannah Bananas. Fisher and Russo also discuss the still-turbulent world of sports streaming amid a new batch of third-quarter earnings reports, the strategic merger between Major League Pickleball and the Vibe Pickleball League, the collapse of cryptocurrency exchange FTX that has led to a bankruptcy filing and dissolution of some sports sponsorships, the National Basketball Association’s move to heighten its strategic investment activity, and deepened chaos for prominent social media platform Twitter under new owner Elon Musk.

Indonesian media group Emtek has signed a 'multi-year' extension to its rights agreement with the National Basketball Association

Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods

Merged offering of HBO Max, discovery+ to debut next spring in US

Vietnamese telecoms operator FPT has acquired exclusive rights to the NBA in a deal starting with the current season and running until 2024-25

Stacy McWilliams, the NBA’s senior vice president of team marketing and business operations, tells SportBusiness why the league has significantly expanded its International Team Marketing Program.

Globo's pay-television broadcaster SporTV will once again broadcast the NBA in Brazil after securing a sublicensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the…

League initiative to 'source, evaluate, and pilot emerging technologies' expands in its second iteration to incorporate three key areas surrounding fan engagement. US Editor Eric Fisher reports.

Live sports mobile platform Buzzer has secured multiyear partnership extensions with the National Basketball Association and Women's National Basketball Association to continue to distribute out-of-market…

ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…

One of the most influential shows in US sports media stays intact

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sandra Douglass Morgan, the new president of the National Football League’s Las Vegas Raiders. Fisher and Russo also preview the 2022-23 National Basketball Association season, including accelerating media change with the debut of the newly redesigned official NBA mobile app, developments in the forthcoming sale of the Phoenix Suns, and the New York Knicks seeking a new jersey patch partner. They additionally discuss the newly expanded Major League Baseball postseason, and the latest commercial implications surrounding the new American League single-season home run record for New York Yankees superstar Aaron Judge.

Commissioner details how accelerating pace of technological revolution will lead to seismic shifts in how sports are presented to fans

The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18