National Basketball Association (NBA)

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan

US officials continue discussions regarding potential prisoner swap

The National Basketball Association (NBA) has unveiled plans to open its first retail outlets in Australia in partnership with global sports merchandise company Fanatics and retail specialist Lids

AI-powered offering seeks to advance consumer interest in virtual betting

Silver calls late icon 'the greatest champion in all of team sports'

The National Basketball Association is looking to expand its presence within Germany by opening the league’s first retail store in Berlin, in partnership with global sports merchandise company Fanatics.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Janet Evans, LA28 chief athlete officer. Fisher and Russo also discuss business results and ratings from Major League Baseball’s 2022 All-Star Game, a Series D funding round for the Premier Lacrosse League, prominent esports entity FazeClan’s $725m (€709.2m) special purpose acquisition company (SPAC) deal to become a public company, the upcoming National Sports Collectors Convention, and the National Basketball Association’s fan experiences partnership with QuintEvents.

League gains equity stake in North Carolina-based event management company

League call new effort their 'most expansive grassroots basketball initiative' in US

The National Basketball Association has decided to keep its Play-In Tournament a permanent part of the schedule, having enjoyed immense success with the expanded playoff structure

Basketball icon to be featured in perennially popular video game franchise

American toy company Hasbro has secured a partnership with the National Basketball Association and National Basketball Players’ Association ahead of the reboot of the Starting Lineup collectibles brand thi…

The National Basketball Association has partnered with American software development company Niantic to create a new mobile game dubbed NBA All-World, which will "place NBA fans into the real-world metaverse.

Landmark ruling spurs widespread criticism from leagues, individual athletes

Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters.

Golden State's triumph posts event's best share figure in five years