National Basketball Association (NBA)

Basketball
Events

The National Basketball Association is to stage two preseason games in Japan later this year
Basketball
Sponsorship & Marketing

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.
Basketball
Technology

The National Basketball Association and technology partner Canon during the recent All-Star Game in Cleveland, Ohio, tested a new volumetric video capture technology allowing for a wide array of replays, opening up many new opportunities for fan engagement, coaching, and analytics. US Editor Eric Fisher reports.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ishveen Jolly, founder and chief executive of OpenSponsorship. Fisher and Russo also discuss the state of the National Basketball Association as it reached its All-Star Game, rising prospects in motorsports for both Nascar and Formula 1, a $100m fundraising round for WSC Sports, the College Football Playoff’s decision to stand pat with a four-team format, and opioid issues surrounding Major League Baseball’s Los Angeles Angels.
Basketball
Governance

Commissioner strikes upbeat tone during All-Star Game news conference
Basketball
Media

The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
Basketball
Licensing & Merchandising

Los Angeles team retains popularity with fans despite on-court struggles
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mike Raffensperger, FanDuel chief marketing officer. Fisher and Russo also discuss the start of the National Football League playoffs following a banner regular season for the property, the completion of a digital rights agreement between Sinclair Broadcast Group and the National Basketball Association, and the Covid-19 drama between Serbian tennis star Novak Djokovic and the Australian government.
Basketball
Media

Rights agreement joins one made last month with the National Hockey League
Basketball
Media

Agreement advances efforts for planned regional streaming service
Basketball
Governance

National Basketball Association commissioner Adam Silver has said the league has "no plans" to suspend its season despite the rising number of Covid-19 cases which have caused widespread disruption to…
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Peter Freund, chief executive of the Endeavor-controlled Diamond Baseball Holdings. Fisher and Russo also discuss the National Football League’s initial awarding of international business rights to certain clubs; the official placement of Super Bowl LVIII in 2024 in Las Vegas, Nevada; heightened issues in the sports industry due to Covid-19; and they recap their top stories of 2021.
Ice Hockey
Events

The National Hockey League and NHL Players Association are actively discussing player participation at the Beijing Winter Olympics and expect to announce a decision on the matter in the "coming days.
Basketball
Industry Moves

The National Basketball Association has appointed The Last Dance executive producer Gregg Winik as president of content and executive producer
Multiple Sports
Governance

Rising number of virus cases prompting protocol changes by the NFL, NBA, NHL
Multiple Sports
Governance

North American pro leagues see some of the worst outbreaks among their teams since pandemic began
Basketball
Governance

Longtime executive found to have violated team's code of conduct
Basketball
Media

Veteran American sports commentator Beth Mowins will make history on December 3 when she becomes the first woman to call a National Basketball Association regular-season game on ESPN