National Football League (NFL)

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices

Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.

Tim Ellis, the chief marketing officer at Activision is leaving the world of video games to take over as the new CMO at the NFL. Ellis succeeds Dawn Hudson, who stepped down earlier this year

Tom Glick, chief commercial and operating officer with the City Football Group, the multi-national soccer organization that includes current English Premier League champions Manchester City FC, is stepping…

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

American football league the NFL has today (Friday) confirmed that the 2019 Pro Bowl will return to Camping World Stadium in Orlando, with telco Verizon signing on as presenting sponsor

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

American football league the NFL distributed more than $8bn (€6.8bn) in national revenue to its 32 franchises in 2017, according to financial results released by the Green Bay Packers.

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

The NFL has imposed a fine of $2.75m (€2.35m) on outgoing Carolina Panthers owner Jerry Richardson and is set to review recommendations for league-wide reform of rules governing workplace conduct following the probe into the scandal that forced the 81-year-old to sell the team.

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

The NFL American football league has decided to retain Orlando as host of its Pro Bowl annual all-star event.

Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market Telemundo takes lead against Fox for World Cup viewers As

In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.