National Football League (NFL)
Pro Sports Leagues Make Successful Stock Pickers
Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.
US Digest | NBA Finals tickets are cheapest in four years
In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'
NFL teams up with Fanatics
The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.
Arizona, New Orleans land Super Bowl hosting rights
The NFL American football league has today (Wednesday) awarded hosting rights for the 2023 and 2024 editions of its showpiece Super Bowl fixture to Arizona and New Orleans, respectively.
US Digest | Tepper wins race to take over Carolina Panthers
In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.
US Digest | MLB aims to establish long-term relationship with London
In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group
US Digest | Khan wants Wembley Stadium to host Super Bowl
In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid
Draft kings: The growth of the NFL Draft
Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts
US Digest | Fox to cover World Cup mainly from LA studio
In this week's US sports industry round-up: Fox to cover World Cup mainly from LA studio; United 2026 appears to benefit from Morocco malaise; and NBA 'one-and-done' rule is on the way out
US Digest | Philadelphia 76ers rise to third in NBA merchandise sales
In this week's US sports industry round-up: Philadelphia 76ers rise to third in NBA merchandise sales; G League players get long-overdue pay rises; and advertisers told to expect stronger Thursday Night Football
Legalised betting | US sport is sitting on a goldmine but squabbling stakeholders could limit earnings
US Digest | ESPN Plus adds boxing and soccer content
In this week's US sports industry round-up: ESPN Plus adds boxing and soccer content; race to buy Carolina Panthers enters final stretch; and Fifa inspects North American World Cup bid
US Digest | Anheuser-Busch launches incentive-based sponsorship program
In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts
Native advertising | How NFL partners broaden their reach through Madden series
SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available
US Digest | Turner Sports joins crowded, competitive OTT arena
In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final
US Digest | New pro football league gets headstart on XFL
In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series
US Digest | Seattle NHL bid gains $100m and another Leiweke
In this week's US sports industry round-up: Seattle NHL bid gains $100m and another Leiweke; MLB takes big swing with exclusive Facebook deal; and New York Cosmos count the cost of NASL demise
NFL promotes Turcke to chief operating officer
The NFL American football league has promoted Maryann Turcke, currently its president of digital media and NFL Network, to the position of chief operating officer.