National Football League (NFL)

In this week's US sports industry round-up: North American 2026 World Cup bid in danger; SeatGeek just the ticket for Dallas Cowboys; and Pizza Hut grabs slice of the NFL pie

SportBusiness International looks at how the NFL has dealt with the kneeling protests and what lessons can be learned from the episode in a fevered political atmosphere in the US.

The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.

Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.

In this week's US sports industry round-up: Fox announces impressive World Cup schedule; Front-runner emerges in race to take over Carolina Panthers; and ratings down in NBA All-Star Game

In this week's US sports industry round-up: ESPN Plus kicks off with MLS deal; YouTube TV adds subscription sports channels; and LA to cash in on NBA All-Star Game

Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

In this week's US sports industry round-up: Disney dishes details of new streaming service; US Soccer election enters home stretch; and Rose contract proves a major thorn for Adidas

Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

American football league the NFL has announced that the Los Angeles Rams and Kansas City Chiefs will take to Mexico City in 2018 for the third consecutive year in which a regular season game has been played in the country.

In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer

In this week's US sports industry round-up: NBA wants legalized sports gambling; Fox favourites for Thursday Night Football; and all still to play for in US Soccer presidential race

The NFL Players Association (NFLPA), the official players’ union of the American football league, has signed a five-year extension to its partnership with athlete marketing platform Opendorse.

The NFL American football league has scheduled three regular-season games for London in 2018, with the new home of English Premier League football club Tottenham Hotspur set to host one game, rather than the two originally specified, in its first year of operation.

Roger Goodell has said he will retire as commissioner of American football league the NFL following the conclusion of his new contract in 2024.