National Football League (NFL)
Down time | Is the NFL suffering a blip, or a more serious decline?
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
NFL seeks extension to Twickenham game deal
Alistair Kirkwood, managing director for the UK division of the NFL, has said that there is a “reasonable chance” the American football league could seek to extend its hosting contract with London’s Twickenham Stadium, the home of the English national rugby union team.
Reality TV | Behind-the-scenes sports shows proving a winner
Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.
NFL revamps Super Bowl bidding process – report
American football league the NFL has introduced a new model to assign hosting rights for the Super Bowl, according to NBC Sports’ Pro Football Talk website.
NFL sets first with StubHub partnership
American football league the NFL has agreed a multi-year deal with StubHub for the online ticket exchange to become its authorised ticket resale marketplace.
NFL signs long-term retail partnership with Aramark
The NFL American football league has signed a multi-year deal to make US food service, facilities and uniform provider Aramark its official retail partner in the US.
Fanatics secures SoftBank investment, targets international growth
Online sports apparel and merchandise retailer Fanatics has set out plans to expand its international presence after closing a $1bn (€838.4m) funding round led by Japanese telecommunications and internet group SoftBank.
NFL and EA claim first with new esports event
Video game developer Electronic Arts has partnered with American football league the NFL to launch a new competitive gaming and esports event in what is claimed to be the biggest commitment to the sector by a US professional sports league.
Non-conformist brands | Part three: Green Bay Packers
What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.
NFL’s Pro Bowl set for return to Orlando in 2018
Wasserman to continue building NFL experience in UK
Whoop and a holler | The NFLPA’s groundbreaking wearable tech deal
NFLPA claims first with Whoop partnership
NFL and EA Sports | How to win friends and influence people
Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.