National Hot Rod Association
Mission Foods becomes new title sponsor of NHRA
The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
NHRA to upgrade OTT platform in deal with Endeavor Streaming
Endeavor Streaming and the National Hot Rod Association (NHRA) have agreed a 'multi-year' deal to re-launch NHRA.tv, the racing association's OTT platform
NHRA brings in Camping World as pro series entitlement sponsor
The National Hot Rod Association has struck a multiyear partnership with recreational vehicle retailer Camping World to become the title sponsor of its premier professional series
NHRA sues Coca-Cola for allegedly severing sponsorship deal
The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
NHRA strikes multiyear media-rights extension with Fox Sports
The National Hot Rod Association and Fox Sports have announced a multiyear extension of their domestic media-rights agreement to telecast all NHRA Mello Yello Drag Racing series competitions across Fox,…
NHRA drag racing to return this summer with limited fans
The National Hot Rod Association drag racing circuit has announced it will return to live competition in July with back-to-back events at Lucas Oil Raceway in Indianapolis, Indiana, with limited spectators…