National Lacrosse League (NLL)
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
NLL strikes five-year partnership with Wolf Athletics
The National Lacrosse League has secured a five-year partnership with lacrosse equipment supplier Wolf Athletics through 2025
National Lacrosse League expands into Texas with Fort Worth team
The National Lacrosse League is expanding into Texas for the first time, with a Fort Worth team scheduled to join the league in the 2021-22 season
National Lacrosse League calls off 2019-20 season
The National Lacrosse League has officially called off its 2019-20 season after deciding that it was too challenging to try to complete its postseason in the wake of the Covid-19 pandemic
National Lacrosse League takes financial hit from sports shutdown but expands digital presence
The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.
National Lacrosse League to cancel remainder of regular season
The National Lacrosse League has announced it has cancelled the remainder of the regular season due to the Covid-19 pandemic
National Lacrosse League signs AT&T as latest commercial partner
The National Lacrosse League has named leading telco AT&T as its inaugural official telecommunications partner.
Terms were not disclosed but, according to CNBC, the partnership is worth six figures.
National Lacrosse League signs landmark gaming partnership with BetMGM
The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
Geico extends partnership with National Lacrosse League
The National Lacrosse League has announced an extension of its partnership with leading US insurance company Geico
National Lacrosse League to share real-time highlights in Grabyo tie-up
The National Lacrosse League has announced an agreement with cloud-based video production, editing and distribution platform Grabyo, which will improve the league’s ability to share real-time game highlights w…
National Lacrosse League partners with Sportlogiq
The National Lacrosse League has announced a multi-year deal with Sportlogiq in which the Montreal-based sports analytics company will become the NLL’s official statistics partner.
NLL extends Warrior Lacrosse partnership
The National Lacrosse League has announced a new multi-year partnership with New Balance-owned premier equipment provider Warrior Lacrosse
National Lacrosse League partners with Wilson Sporting Goods
The National Lacrosse League has partnered with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer's EvoShield line its official supplier of performance-driven sports protective …
NLL signs integrity partnership with Genius Sports
The National Lacrosse League has announced a multiyear partnership with sports data and technology company Genius Sports to help ensure the integrity of its games.
Jessica Berman makes history in appointment as NLL deputy commissioner
Former NHL executive becomes first woman to hold the title among North American pro sports
National Lacrosse League appoints Two Circles to drive digital growth
The National Lacrosse League has appointed digital sports marketing agency Two Circles to help drive its ticket sales and fan engagement strategies