National Women’s Soccer League (NWSL)
NWSL extends Just Women’s Sports content deal
The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
Anne Worcester on the expanding business of pickleball
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Anne Worcester, strategic advisor to Major League Pickleball. Fisher and Russo also discuss the findings of the latest investigation into the National Women’s Soccer League, Fox Sports’ linear television rights deal with Major League Soccer, Jeff Zucker’s arrival to new investment vehicle RedBird IMI, and the pair detail their top sports industry stories of 2022.
Adam Davis on forging new opportunities for Two Circles
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Adam Davis, managing director of North America for Two Circles. Fisher and Russo also discuss Merritt Paulson’s move to sell the National Women’s Soccer League’s Portland Thorns, the National Basketball Association’s embrace of new sources of team investor capital, accelerated plans to expand the College Football Playoff, Major League Baseball’s sale of its BAMTech equity stake, the Boston Red Sox’s jersey patch sale, and the departure of Lenny Daniels from Warner Bros. Discovery.
Sohrob Farudi on redefining the level of control in the fan experience
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sohrob Farudi, co-founder and chief executive of Fan Controlled Sports & Entertainment. Fisher and Russo also discuss rising athlete investment activity in emerging entities such as Major League Pickleball and Gym Class VR, renewed calls to expand college basketball’s March Madness, the ongoing sexual abuse scandal in the National Women’s Soccer League, the National Football League’s upcoming Fall Meetings, and Major League Baseball's trailblazing sponsorship deal with consumer cannabidiol (CBD) producer Charlotte’s Web.
NWSL hires three senior executive leaders
New commissioner Berman continues ongoing transformation of league
Alon Werber on opening greater access to live sports streaming through Pixellot
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Alon Werber, Pixellot chief executive. Fisher and Russo also discuss a series of business advancements for the National Women’s Soccer League under new commissioner Jessica Berman, the state of Major League Baseball at the All-Star break, the National Football League’s efforts to place flag football in the 2028 Olympics, last week’s SBC Summit North America, and Major League Baseball’s New York Yankees turning to Legends to sell their jersey patch sponsorship.
NWSL secures long-term Nike agreement and short-term CBS extension
The National Women’s Soccer League and leading sportswear manufacturer Nike have signed a long-term extension agreement, which is "the largest" commercial partnership in league history.
Messing vows to implement ‘institutional change’ at NWSL
Marla Messing has vowed to implement "institutional change" at the National Women's Soccer League in her new role as the organization's interim chief executive
NWSL appoints veteran soccer executive Messing as interim CEO
The National Women’s Soccer League has appointed veteran soccer executive Marla Messing as the organization's interim chief executive amid the search for a full-time commissioner.
Fifa, US Soccer begin NWSL probes as Baird is forced out
The National Women's Soccer League is facing the gravest crisis of its existence after Lisa Baird was forced to step down as commissioner and both Fifa and the United States Soccer Federation initiated …
Baird under fire over NWSL handling of Riley coercion claims
Lisa Baird's position as National Women's Soccer League commissioner has come under intense scrutiny over her handling of sexual coercion claims made against North Carolina Courage head coach Paul Riley…
Spirit suspended from NWSL governance matters as pressure mounts on Baldwin
The National Women's Soccer League has suspended Washington Spirit from league governance matters and terminated the team's former head coach Richie Burke for cause following an independent third-party…
NWSL bolsters sponsorship portfolio with Deloitte partnership
The National Women's Soccer League has unveiled a multiyear partnership with leading professional services company Deloitte, which has been designated the league's official professional services provider
CBS Sports defends USMNT World Cup qualifiers on Paramount+, NWSL title game timing
CBS Sports executives have defended the decision to broadcast certain United States men's national team Fifa 2022 World Cup away qualifiers exclusively on streaming service Paramount+
NWSL players criticize decision to stage championship game at 9am local time
A number of National Women's Soccer League players have criticized the league's decision to stage its November 20 championship game at Providence Park in Portland, Oregon, at 9am local time
OL Reign sets NWSL attendance record
OL Reign set a National Women's Soccer League attendance record on August 29 when 27,248 fans watched the team's 2-1 home victory against Portland Thorns at Lumen Field
NWSL to explore introduction of VAR technology
The National Women's Soccer League is seriously considering investing in VAR technology to help improve the refereeing standards in the league
NWSL partners with Sport Buff to drive Twitch engagement
The National Women’s Soccer League has announced a multiseason partnership with fan engagement and gamification company Sport Buff to enhance the league's global presence on streaming service Twitch.