NBA
Nike deal takes NBA income to new heights
Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Expanding Dude Perfect hires CEO from NBA
Dude Perfect has outlined plans to scale its operations to become a major media outlet, hiring a leading NBA digital executive to become its first CEO.
BeIN extends NBA rights in Mena with days to spare
BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.
Genius expands ESPN data insights agreement
Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Winning trio detail global nature of bumper NBA deals
The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.
Reddit eyes ad sales uplift from new sports ‘programme partners’
Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
5 takeaways from the NBA’s mega media rights deal
Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Clock ticking for WBD after NBA board OKs mammoth deals
The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
French TV rights on market at opportune time for NBA
A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.
Greenfly nets $14m investment in burgeoning AI digital clips sector
US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.
GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
NBA seeking new Asia chief as Sheikh exits
Ramez Sheikh will step down as managing director of NBA Asia & India at the end of April after two years in the role.
EXCLUSIVE: Knicks U-turned on patch deal with Saudi-backed Riyadh Season
A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
Wembanyama rise fuelling closer ties between NBA, LNB
France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
NBA picks Rwandan lawyer Akamanzi to spearhead African unit’s next stage of growth
The National Basketball Association (NBA) has appointed Clare Akamanzi as the new chief executive of NBA Africa
NBA creates New Business Ventures role to identify global revenue opportunities
The National Basketball Association (NBA) has promoted Amy Brooks to the newly-created position of president of New Business Ventures, as the league looks to grow the property and its revenues around the…
Diamond Sports settles with NBA, rights to hit 15 local markets in 2024
A spate of local market National Basketball Association team media rights will hit the market next year after the league and Diamond Sports Group, the largest owner of regional sports networks (RSNs),…
BeIN tweaks NBA deal in France to include all Wembanyama games
BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…