NBA 2K League

Basketball
Events

The NBA has undertaken a major revamp to its esports competition, the 2K League, turning it into an influencer- and celebrity-led digital entertainment business in a bid to halt dwindling audiences.
Basketball
Licensing & Merchandising

The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
Multiple Sports
Media

Technology company Meta has agreed a deal for its virtual reality platforms to carry content from NBC Universal’s Peacock streaming service, while it has signed a separate VR-focused deal with the NBA 2…
Esports
Events

The National Basketball Association 2K League announced that it has partnered with Monumental Sports & Entertainment (MSE) to host the 2023 season at the new esports arena, District E, in Washington, DC
Esports
Governance

The NBA 2K League is continuing its global outreach by bringing in an Australia-based expansion team for the 2023 season following a landmark partnership with the National Basketball League
Esports
Esports

NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.
Esports
Events

The NBA 2K League has announced it is holding its Draft virtually for the second consecutive year. The 2022 NBA 2K League Draft will be held on February 26 at 6 p.m.
Esports
Events

The NBA 2K League has unveiled a series of changes for the 2022 season including a tournament-centric season structure, new 3v3 tournaments which amateur teams can participate in, and a significantly hi…
Basketball
Sponsorship & Marketing

Pact with exchange platform adds to team-level activity in fertile space
Basketball
Sponsorship & Marketing

US-based technology giant grows existing relationship with the league