NBA

Basketball
Media

German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Basketball
Media

DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
Basketball
Media

Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Basketball
Finance & Law

The National Basketball Association (NBA) and National Basketball Players Association (NBPA) have signed off on a new collective bargaining agreement (CBA) ensuring labour peace will remain in the league…
Basketball
Data

Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…
Basketball
Technology

The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
Basketball
Sponsorship & Marketing

Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Basketball
Sponsorship & Marketing

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T
Basketball
Media

UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…
Multiple Sports
Sponsorship & Marketing

Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Basketball
Finance & Law

NBA Entertainment, the National Basketball Association's marketing and production arm, has appointed Horizon Sports & Experiences (HS&E) to support the league's global market expansion.
Basketball
Fan Engagement

League turns to video platform to boost fan engagement in the country
Basketball
Media

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
Basketball
Industry Moves

The National Basketball Association has named Paramount+ executive Tammy Henault as its new chief marketing officer, filling a key position within the league
Basketball
Sports Betting

Sportradar and FanDuel announced a renewed partnership that will keep FanDuel with official National Basketball Association data from Sportradar beginning next season and running through 2030-31
Basketball
Media

Verizon has completed a deal in which NBA League Pass, the National Basketball Association’s live game subscription service, and the league’s television channel NBA TV have been added to the company’s +play…
Basketball
Media

The National Basketball Association and Amazon announced a multiyear agreement to stream NBA games exclusively on Amazon's Prime Video in Brazil, marking another major step in both the rights acquisition…
Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…