NBA

Basketball
Licensing & Merchandising

The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
Basketball
Media

TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
Basketball
Media

Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
Basketball
Sponsorship & Marketing

Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset
Basketball
Media

Baltics media group TV3 has agreed a multi-year extension to its broadcast rights deal with the National Basketball Association and will significantly enhance its coverage of the North American basketball…
Basketball
Sponsorship & Marketing

The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Multiple Sports
Education

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Basketball
Events

League extends its international development efforts into a new area
Basketball
Media

National Basketball Association commissioner Adam Silver told the SportNXT industry conference in Melbourne yesterday that sports leagues and athletes must accept their status as role models when it comes…
Multiple Sports
Sponsorship & Marketing

Careers and education-focused discussion on the sports marketing business, with speakers from the NBA, Mobile Premier League, Football Marketing Asia, Mailman and SailGP.
Multiple Sports
Education

The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing
Basketball
Media

Norwegian newspaper Verdens Gang has further expanded its sports rights portfolio by agreeing a multi-year deal with North American basketball league the NBA
Multiple Sports
Events

New Australian sports industry conference SportNXT has announced that its inaugural event will take place April 6-8 next year in Melbourne, the same week as the Formula 1 Grand Prix in the city
Basketball
Licensing & Merchandising

NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate