NBC

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.

The Soccer Tournament (TST), a new seven-a-side football tournament, has agreed an exclusive rights deal with US broadcaster NBC Sports to stream its inaugural tournament

Central Indiana viewers get live coverage for just second time since 1950

US network NBC is poised to regain rights to United States Golf Association events including the U.S

National Football League team owners have voted to approve the expansion of the league's playoffs from 12 to 14 teams for the 2020 season

NBC Sports Group has retained media rights in the US market to events that fall under the auspices of US Ski & Snowboard in a renewal that runs until the end of the 2021-22 season

In a first for golf, the PGA Tour will livestream every shot from every player over all four rounds from the Players Championship at TPC Sawgrass, on March 12-15, 2020.

The Daily Line, NBC Sports Radio’s weekday afternoon show focused on sports betting, will also be presented nationwide as a video simulcast via streaming and on TV in several regional markets beginning A…

Final day standings drama boosts American viewership for Comcast-owned networks

In the sports broadcasting industry, you never have to wait too long before one of the world’s biggest sports properties announces a mega multi-million dollar TV deal.