NBC Sports Next
Mitesh Mehta on the growth of NBC Sports Next
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.
NBC Sports Next strengthens golf industry presence with RevTechPlus acquisition
NBC Sports Next has acquired golf course revenue-management system RevTechPlus, a move which complements the company's tee time online booking service GolfNow.