NBC Sports
Start of Amazon’s ‘TNF’ helps lead to dip in NFL viewership
League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
NFL, domestic media partners set series of audience records
League generates its best-ever average viewership for Thanksgiving Day games
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
Cordella named to key role at NBC Sports, Peacock Sports
Veteran NBCUniversal executive Rick Cordella has been promoted to the role of president of programming of both NBC Sports and Peacock Sports, further highlighting the expansive role the streaming service…
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
BetMGM expands NFL presence on NBC Sports
Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth
NBC Sports posts best ‘SNF’ opener rating since 2015
Buccaneers-Cowboys clash delivers 35 per cent viewership boost
NBC Sports remains bullish on PGA Tour despite LIV Golf threat
NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf
Peacock sees Premier League record streaming audience
Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…
Big Ten signs landmark media rights deals with CBS, Fox, NBC
Agreements are by far the most lucrative conference pacts in US college sports history
Fantasy sports leader Berry joins NBC Sports
Analyst has been an influential figure in the development of fantasy sports
NBC Sports creates NIL marketplace
Comcast-owned entity makes move into emerging space
NBC Sports secures US rights to women’s Tour de France
NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.
NBC Sports Chicago, Philadelphia partner with PointsBet for dual-market sports betting telecast
NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…
NBCUniversal ends Beijing 2022 with worst-ever US ratings
Wide range of difficult factors contribute to significant viewership decline
Super Bowl LVI ratings deliver strong boost for NBC, NFL
Rams' dramatic comeback victory generates best US viewership in five years
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …