NBC Sports

NBC Sports Group has retained media rights in the US market to events that fall under the auspices of US Ski & Snowboard in a renewal that runs until the end of the 2021-22 season

North American stock-car racing series Nascar has struck an agreement with US commercial and pay-television broadcaster NBC Sports to deliver live coverage of its esports championship for the first time

Eli Velazquez EVP for Sports at NBCUniversal Telemundo discusses how rights holders need to be creative with content development around their IP.