NCAA

The National Collegiate Athletic Association (NCAA) is facing a fresh antitrust lawsuit in relation to retroactive damages for thousands of student athletes

The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner

The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9

Pay-TV broadcaster beIN Sports France has renewed its agreement with ESPN for rights to National Collegiate Athletic Association (NCAA) tournaments

The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record

Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros

One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…

The National Collegiate Athletic Association has issued its first ruling for a name, image, and likeness (NIL) violations case, ruling that the University of Miami women's basketball coach Katie Meier…

Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools

Executive touts forthcoming enlarged field on eve of 2023 title game

The National Collegiate Athletic Association's Division I transformation committee announced a series of recommendations to the NCAA D-I Board of Directors, led by a proposed increase of championship events…

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview David Palmer, founder of Bernoulli | Locke. Fisher and Russo also discuss the National Football League’s new deal with YouTube for NFL Sunday Ticket, the sale of the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury to Mat Ishbia, the appointment of Charlie Baker to lead the National Collegiate Athletic Association, the sports advertising and sponsorship market during the first quarter of new year, and the 2023 CES.

The National Collegiate Athletic Association has appointed Massachusetts Governor Charlie Baker as its next president, inheriting what will likely be a materially redefined position and role amid the fluctuating…