New York Yankees

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Alon Werber, Pixellot chief executive. Fisher and Russo also discuss a series of business advancements for the National Women’s Soccer League under new commissioner Jessica Berman, the state of Major League Baseball at the All-Star break, the National Football League’s efforts to place flag football in the 2028 Olympics, last week’s SBC Summit North America, and Major League Baseball’s New York Yankees turning to Legends to sell their jersey patch sponsorship.

Move is one of the most prominent steps yet in emerging sponsorship space

RSN posting its best marks in years as club rises to top of MLB

Prominent sportsbook adds betting category to its pact with MLB club

Adams due to announce policy shift at Citi Field

The Saudi-backed LIV Golf Investments has appointed Emily Hamel as senior vice-president of global event experiences, while Jeremy Krug has been named senior vice-president of experience design

RSN posts extensive series of audience gains during team's run of torrid play

Major League Baseball is making a deep financial commitment to ensure its upcoming Field of Dreams game is a success by investing more than $5m (€4.26

Many key figures from "The Last Dance" involved in film set for 2022 debut

Fashion brand makes notable expansion into team-based pro sports

Unrestricted outdoor seating made available to fully vaccinated fans

ESPN and Star Wars, two sister divisions within the Walt Disney Co

Former Nike executive to market company's expanding sports rights

Yankees' 2021 season opener drives robust viewership

Recovery and performance technology brand builds on prior MLB deal

Initial streaming plan for 2020 was scuttled due to Covid-19 pandemic