NFL
Eight NFL players to embark on commercial tour in Germany, UK
The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
Saints, Falcons new additions as NFL expands Global Markets initiative
The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Frankfurt to host back-to-back NFL games in 2023 International Series
Frankfurt has been selected to host both of Germany's National Football League fixtures in the 2023 regular season, the NFL announced today (Wednesday)
NFL hires Horizon as global media agency
The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
NFL hires ex-RBMH chief Meier to lead international operations
The National Football League has appointed Gerrit Meier to a role in which he will lead the rights-holder’s international business.
NFL to face class action over Sunday Ticket prices
A U.S. judge has ruled that the National Football League must face a $6bn (€5.6bn) class action lawsuit alleging the league unlawfully limited the amount of games shown and drove up the cost of its Sunday Ticket package.
First free-to-air Super Bowl coverage in Nigeria in SportyTV deal
NFL fans in Nigeria will be able to enjoy free-to-air access to the Super Bowl for the first time after SportyTV acquired rights to this year’s game.
NFL UK signs up Experience Kissimmee as travel sponsor
The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
Dapper Labs rolls out NFL’s NFT video platform worldwide
League, union expand their fan engagement efforts with prominent developer
Brazil’s RedeTV follows Super Bowl coverage with long-term NFL deal
Commercial broadcaster RedeTV has struck a three-year deal with the National Football League for free-to-air rights to the American football league in Brazil
Deshaun Watson suspension increased to 11 games
NFL, NFL Players Association reach settlement on amended penalties
ITV lands NFL free-to-air rights in three-year contract
Commercial broadcaster ITV has secured a three-year deal for free-to-air rights to the National Football League in the UK and Ireland, from 2022 to 2024
DKB named presenting partner of NFL games in Germany
Financial services group Deutsche Kreditbank (DKB) has signed on as an official partner of the National Football League in Germany and presenting partner of the American football league’s first regular-season g…
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia