Nike

Basketball
Sponsorship & Marketing

Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star
Football
Sponsorship & Marketing

Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Baseball
Licensing & Merchandising

Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see…
Football
Sponsorship & Marketing

The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Basketball
Finance & Law

Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods
Basketball
Sponsorship & Marketing

American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James
Ice Hockey
Sponsorship & Marketing

Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…
Multiple Sports
Industry Moves

Creative force is credited for originating Nike's 'Just Do It' slogan
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
Basketball
Sponsorship & Marketing

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Football
Sponsorship & Marketing

US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
US College Sport
Licensing & Merchandising

Global sports merchandising company Fanatics has entered into a long-term partnership with Nike to manufacture college sports fan apparel for a select group of leading universities starting in the summer …
Running
Technology

Sportswear brand Nike has announced it will discontinue its Nike Run Club app in China
Basketball
Finance & Law

Team says it is currently not for sale, but NBA commissioner acknowledges that trust-owned franchise will ultimately need to be sold
Football
Sponsorship & Marketing

Nike has ended its long-running association with Russian football club Spartak Moscow
Baseball
Licensing & Merchandising

Mission Control-inspired alternate design proves popular with fans
Multiple Sports
Finance & Law

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.
Basketball
Licensing & Merchandising

After split nearly a year ago, parties strike new long-term contract